FMP Final Piece and Photoshoot
My final piece features several key activewear trends from the WGSN AW18/19 trend forecasting, in order to appeal to my target audience, where comfortable, fashionable fitness is essential to their lifestyle. One, solid, block colour is used to stay in keeping with the 'commercial' trend, which will appeal to my target audience as it is easy to wear and on trend. WGSN also refers to the trend of 'saturated brights', where 'the effect is intensified when worn as solid blocks of colour'; my colour scheme included mostly vibrant pinks, as it was a colour that reflected well being and is traditionally associated with femininity, therefore reflecting my concept which focuses on female body image. The garment resembles the commercial trend of the 'leisure dress', where 'future sport and elevated street trends create a range of sport-influenced shapes suitable for day or evening'; this would increase the likelihood of my audience investing in the piec...